Les sessions de formation intensive destin\u00e9e aux entrepreneurs et artisans de six d\u00e9partements du B\u00e9nin (Atlantique, Borgou, Alibori, Zou, Collines et Plateau) s’est achev\u00e9e avec succ\u00e8s ce vendredi 14 novembre 2025 dans la commune de Ouidah.<\/p>\n
Cette initiative visait \u00e0 renforcer les capacit\u00e9s des professionnels locaux sur des aspects cruciaux de la gestion et de la r\u00e9glementation de leurs activit\u00e9s.<\/p>\n
\ud835\udc03\ud835\udc1e\ud835\udc2c \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc29\ud835\udc1e\u0301\ud835\udc2d\ud835\udc1e\ud835\udc27\ud835\udc1c\ud835\udc1e\ud835\udc2c \ud835\udc1c\ud835\udc25\ud835\udc1e\u0301\ud835\udc2c \ud835\udc29\ud835\udc28\ud835\udc2e\ud835\udc2b \ud835\udc2e\ud835\udc27 \ud835\udc1a\ud835\udc2b\ud835\udc2d\ud835\udc22\ud835\udc2c\ud835\udc1a\ud835\udc27\ud835\udc1a\ud835\udc2d \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc29\ud835\udc1e\u0301\ud835\udc2d\ud835\udc22\ud835\udc2d\ud835\udc22\ud835\udc1f<\/p>\n
Pendant un mois, soit 3 jours de formation par d\u00e9partement, plus de 500 entrepreneurs (artisans) participants ont b\u00e9n\u00e9fici\u00e9 d’un programme riche et adapt\u00e9 aux r\u00e9alit\u00e9s du march\u00e9 actuel (deuxi\u00e8me phase).<\/p>\n
L’accent a \u00e9t\u00e9 mis sur trois piliers fondamentaux :<\/p>\n
\ud83d\udc49\ud835\udc0c\ud835\udc1a\ud835\udc2b\ud835\udc24\ud835\udc1e\ud835\udc2d\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc2b\ud835\udc1e\ud835\udc25\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27\ud835\udc27\ud835\udc1e\ud835\udc25 \ud835\udc1e\ud835\udc2d \ud835\udc1f\ud835\udc22\ud835\udc1d\ud835\udc1e\u0301\ud835\udc25\ud835\udc22\ud835\udc2c\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27<\/p>\n
Les entrepreneurs ont appris \u00e0 transformer leurs clients en v\u00e9ritables ambassadeurs. Les modules ont couvert l’\u00e9tablissement de relations durables, l’importance de la satisfaction client et l’utilisation de strat\u00e9gies de fid\u00e9lisation efficaces (cartes de fid\u00e9lit\u00e9, offres personnalis\u00e9es, etc.).<\/p>\n
\ud83d\udc49\ud835\udc13\ud835\udc1e\ud835\udc1c\ud835\udc21\ud835\udc27\ud835\udc22\ud835\udc2a\ud835\udc2e\ud835\udc1e\ud835\udc2c \ud835\udc1a\ud835\udc2f\ud835\udc1a\ud835\udc27\ud835\udc1c\ud835\udc1e\u0301\ud835\udc1e\ud835\udc2c \ud835\udc1d\ud835\udc1e \ud835\udc2f\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1e<\/p>\n
Les sessions pratiques ont permis de ma\u00eetriser les meilleures pratiques pour la n\u00e9gociation, la pr\u00e9sentation de produits et services, et l’optimisation de l’exp\u00e9rience d’achat du client.<\/p>\n
\ud83d\udc49\ud835\udc11\ud835\udc1e\u0301\ud835\udc20\ud835\udc25\ud835\udc1e\ud835\udc26\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1a\ud835\udc2d\ud835\udc22\ud835\udc28\ud835\udc27 \ud835\udc2c\ud835\udc2e\ud835\udc2b \ud835\udc25\ud835\udc1e b\ud835\udc2b\ud835\udc2e\ud835\udc22\ud835\udc2d<\/p>\n
En r\u00e9ponse aux enjeux de l’urbanisation et du bien-\u00eatre communautaire, une partie significative de la formation a \u00e9t\u00e9 consacr\u00e9e \u00e0 la sensibilit\u00e9 sur la l\u00e9gislation en vigueur sur les nuisances sonores (le bruit). Les artisans de corps de m\u00e9tier tels que la menuiserie, la m\u00e9canique, ou la soudure ont \u00e9t\u00e9 sensibilis\u00e9s aux normes acceptables et aux mesures d’att\u00e9nuation du bruit \u00e0 mettre en \u0153uvre dans leurs ateliers.<\/p>\n
\ud83e\udd70\ud835\udc03\ud835\udc1e\ud835\udc2c \ud835\udc2d\ud835\udc1e\u0301\ud835\udc26\ud835\udc28\ud835\udc22\ud835\udc20\ud835\udc27\ud835\udc1a\ud835\udc20\ud835\udc1e\ud835\udc2c \ud835\udc1e\ud835\udc27\ud835\udc1c\ud835\udc28\ud835\udc2e\ud835\udc2b\ud835\udc1a\ud835\udc20\ud835\udc1e\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc2c
\nPlusieurs participants ont t\u00e9moign\u00e9 leur satisfaction.<\/p>\n
\u00ab\u00a0Aujourd’hui, je ne vois plus mon client comme une simple transaction. Je vois une relation \u00e0 construire,\u00a0\u00bb a affirm\u00e9 Mme \ud835\udc0f\ud835\udc1e\u0301\ud835\udc25\ud835\udc1a\ud835\udc20\ud835\udc22\ud835\udc1e \ud835\udc00\ud835\udc03\ud835\udc09\ud835\udc0e\ud835\udc15\ud835\udc08, couturi\u00e8re \u00e0 Ouidah.<\/p>\n
\u00ab\u00a0Les techniques de marketing relationnel vont r\u00e9volutionner la mani\u00e8re dont j’interagis avec ma client\u00e8le.\u00a0\u00bb<\/p>\n
Job Booster B\u00e9nin, en collaboration avec ses partenaires, ont d’ores et d\u00e9j\u00e0 annonc\u00e9 leur intention de d\u00e9ployer des programmes de suivi pour \u00e9valuer l’impact de ces nouvelles connaissances sur la performance des entrepreneurs form\u00e9s. Le succ\u00e8s de cette mission marque un jalon important vers la modernisation de l’artisanat b\u00e9ninois.<\/p>","protected":false},"excerpt":{"rendered":"
Les sessions de formation intensive destin\u00e9e aux entrepreneurs et artisans de six d\u00e9partements du B\u00e9nin (Atlantique, Borgou, Alibori, Zou, Collines et Plateau) s’est achev\u00e9e avec succ\u00e8s ce vendredi 14 novembre 2025 dans la commune de Ouidah. Cette initiative visait \u00e0 renforcer les capacit\u00e9s des professionnels locaux sur des aspects cruciaux de la gestion et de […]<\/p>\n","protected":false},"author":6,"featured_media":4031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,2,67],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation","category-actualites","category-impactstory"],"acf":[],"_links":{"self":[{"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/posts\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":1,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"predecessor-version":[{"id":4032,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/posts\/4025\/revisions\/4032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/media\/4031"}],"wp:attachment":[{"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jobboosterbenin.com\/en\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}